I build the plugins I needed for my own sites.

I am Maximilien Labadie. I started publishing sites as a student in 2009 and never stopped. I have been based in Thailand since 2012. Today I run a portfolio of more than 150 sites, and the Web & SEO blog, which is past 700 articles.

Every one of those sites has the same two problems. Old posts go stale and quietly lose their rankings. And the internal links that should connect them never get built, because doing it by hand does not scale past a few hundred articles.

I looked at the tools on the market. They meter you by credits, they hold your API key, and most of them want to write new content rather than fix what is already there. So I built the two plugins I actually wanted, for my own archive first.

One thing I will not pretend: I am not a professional developer. I have been doing SEO and site publishing since 2009, and I write software with AI as an operator rather than as an assistant. The plugins are reviewed, tested and shipped under WordPress coding standards, and Unstale passed the WordPress.org review. But the honest description of how they are made is the one above.

How the domains fit together

webandseo.dev is the software side. The Web & SEO blog and newsletter run in French on their own domains, for a French-speaking audience.

Get in touch

Product support goes through each plugin site. For anything else: